Discovery
Understand the space — users, market, and the real problems worth solving.
The goal
Build a grounded understanding of your users and market before committing to a direction.
What you do here
- Bring in evidence: tickets, interviews, surveys, analytics.
- Scout the market for opportunities and Research the areas that matter.
- Cluster feedback into personas and empathy maps.
- Run Synthesis to rank the problems worth solving.
Agents in this phase
Competitor Analysis Agent
Structured competitive analysis — competitor profiles, feature comparison matrices, market positioning maps, and strategic recommendations.
CSD Matrix Agent
Builds a CSD matrix — Certainties, Suppositions, and Doubts — to align the team on what it knows versus assumes.
Definition Agent
Synthesizes research into clear problem statements and requirements.
Empathy Map Agent
Clusters user research into distinct personas with goals, frustrations, and motivations.
Librarian Agent
Organizes and retrieves design knowledge and best practices.
Research Agent
Gathers market data, benchmarks, statistics, and industry metrics with real web search.
Scout Agent
Conducts competitive analysis and market research.
Synthesis Agent
Ranks problems by signal strength from evidence corpus.
What comes out
Opportunity cards, personas, empathy maps, ranked problem clusters — all traceable to evidence.
Phases are a guide, not a gate — move between them whenever your work calls for it.