Definition
Sharpen the problem into a clear, defensible direction.
The goal
Turn a ranked problem into a crisp position: what to build, for whom, and why it wins.
What you do here
- Map your value proposition to real customer jobs, pains, and gains.
- Pressure-test with SWOT and find uncontested space with Blue Ocean.
- Prioritize features and check your reasoning for cognitive bias.
- Write the PRD once the problem and value are clear.
Agents in this phase
Blue Ocean Agent
Identifies uncontested market spaces using Blue Ocean Strategy.
Cognitive Bias Auditor
Audits your design for cognitive biases and suggests debiasing strategies.
Feature Prioritization Agent
Prioritizes features using RICE scoring and frameworks.
PRD Agent
Generates structured product requirements documents.
SWOT Agent
Performs strategic SWOT analysis — strengths, weaknesses, opportunities, and threats.
UX Laws Agent
Applies psychological principles and UX laws to design.
Value Proposition Agent
Defines compelling value propositions and positioning.
What comes out
Value proposition canvas, SWOT, Blue Ocean canvas, prioritization matrix, PRD.
Phases are a guide, not a gate — move between them whenever your work calls for it.