Test
Test
Validate and measure — prove it works before and after launch.
The goal
Design experiments and measurement so you know whether what you shipped actually worked.
What you do here
- Design experiments to validate or kill your key assumptions.
- Define the analytics framework — north star, KPIs, funnels, events.
- Review governance and compliance for your industry and region.
- Feed results back as outcomes so synthesis gets smarter.
Agents in this phase
Analytics Agent
Designs measurement frameworks and analytics strategies.
Experiment Agent
Designs rigorous experiments and A/B tests.
Governance Agent
Ensures compliance, privacy, and ethical design practices.
Test Compliance Agent
Validates designs against requirements and standards.
What comes out
Experiment designs, analytics frameworks, compliance assessments, tracked outcomes.
Phases are a guide, not a gate — move between them whenever your work calls for it.