Ideation
Ideation
Generate and combine solution concepts — explore before you commit.
The goal
Produce a diverse spread of solution directions and shape the brand voice around them.
What you do here
- Generate varied concepts for the defined problem.
- Combine the strongest ideas into novel hybrids.
- Define brand tone and voice with example copy.
- Turn brand direction into a concrete design token set.
Agents in this phase
Copy & Voice Agent
Crafts compelling copy and establishes brand voice.
Hybridizer Agent
Combines ideas and patterns to create innovative solutions.
Ideation Agent
Generates creative ideas and design concepts.
Tokenizer Agent
Builds design systems and component libraries.
What comes out
Concept cards, tone boards, design tokens.
Phases are a guide, not a gate — move between them whenever your work calls for it.